Job Overview:
Mission Studios is on the lookout for a trailblazing Digital Marketing Manager who lives and breathes email marketing. If you're a digital maven with a knack for crafting strategies that not only engage but also convert, we need you. Your mission: supercharge our digital presence, create authentic connections with our audience, and propel our marketing efforts into the stratosphere. Be part of a team that values creativity, innovation, and impact. Are you ready to lead the charge?
Objectives of this Role:
Strategic Integration: Develop and execute seamless email marketing and social media strategies that captivate target segments and streamline communication.
Precision and Compliance: Ensure database accuracy, uphold GDPR and CAN-SPAM compliance, and maintain rigorous opt-in practices.
Engagement and Growth: Boost audience engagement, acquire new followers, align our brand with emerging trends, and enhance ROI through targeted messaging.
Innovation and Insight: Explore new branding channels and leverage data insights for ongoing improvement.
Key Responsibilities:
Email Marketing Campaigns: Architect and deploy comprehensive email marketing campaigns from concept to delivery and analysis.
Content Creation: Produce compelling email and social media content that embodies our brand's voice, featuring engaging copy, eye-catching visuals, and persuasive calls to action.
List Segmentation: Manage and segment email lists for precise, personalized communication based on customer insights.
A/B Testing: Conduct A/B testing to refine strategies, boosting campaign effectiveness and engagement.
Performance Analysis: Track and analyze KPIs like deliverability, open rates, click-through rates, conversions, and ROI to inform future strategies.
Social Media Management: Enhance our social media footprint with engaging content and collaborative campaign development.
Trend Monitoring: Stay ahead of digital trends to keep Mission Studios at the forefront of email and social media marketing.
Collaboration: Partner with design, post-production, and content teams to ensure cohesive marketing efforts.
KPI Monitoring: Establish and monitor social media KPIs, adjusting strategies to optimize performance.
Required Skills and Qualifications:
2+ years of experience in email marketing or a related field.
Mastery of email marketing best practices, deliverability, and compliance with GDPR and CAN-SPAM.
Proficiency in email platforms (e.g., Mailchimp, HubSpot) and social media tools (e.g., Hootsuite).
Familiarity with HTML and CSS for email customization.
Strong data analysis and reporting skills using tools like Google Analytics.
Experience with A/B testing and Google Ads.
Exceptional written and verbal communication skills.
Creative and analytical mindset for developing engaging content.
Extensive knowledge of social media platforms.
Detail-oriented with strong organizational skills.
Ability to thrive in a fast-paced, deadline-driven environment.
Excellent problem-solving skills and ability to work under pressure.
Effective time-management skills.
Preferred Skills and Qualifications:
Outstanding copywriting and editing skills.
Familiarity with CRM integration systems and customer segmentation.
Expertise in email deliverability and reputation management.
Knowledge of email personalization and dynamic content strategies.
Relevant certifications in email marketing or related fields.
Significant experience leading social media initiatives.
Proficiency in crafting effective social media strategies.
Competency with computers, email clients, and project management software.
Experience with social media tools.
Proficiency with SQL for database queries.
At Mission Studios, we believe in the power of digital storytelling. If you’re ready to bring your unique voice and vision to a world-class team, apply now and help us create something extraordinary.